What really caught my attention in Chapter 14 was the "Shaping the Message" section. This section discusses the fact that images create arguments of their own. For example a photograph isn't an honest representation of reality but a reality that is shaped by the photographers point of view and how he wants his subjects to be viewed. On the following page we get an example of this. It's an image of "Leonardo 'Medicine Man' Crowdog" used to celebrate him as a Native American political activist. As told in the book it shows its audience a strong sense of solidarity among Native American and to make notice of Crowdog's call for renewal of Native American traditions.
My example of this would be this poster of a father who is laying down the law with his children. By the use of making the father figure in the image bigger than the kids is to show that the father is the boss and in the upper left hand corner send a clear message to what this poster stands for.
I will probably be doing something with ASPCA ads. I'm pretty big on animals and don't like the circumstances that some go through in the world when they don't deserve. I'll be pushing for the argument of stopping animal cruelty and abandonment or something closely related to that in a sense.